Selling B2B has evolved and to some businesses, the pinch is creating the need for some critical decisions. Economic and political uncertainty and a pandemic definitely doesn't help...we need a good 2021!! So with all that in mind, we thought we would reiterate some of the key 'anchors' that should hold down your B2B sales strategy and help deliver consistent (and successful) sales behaviour across your team. These are proven tips and techniques which we integrate within our