What happens if the buyer says 'no', is that game over?
It's the business development person's biggest nightmare. You've worked hard on a prospect, put everything into the pitch and proposal, they've ''umm'd'' and ''ah'd''....and they decide against working with you. Gutted. Anybody remotely involved with growing a business knows how that feels and it never gets any easier to hear. One can only assume then that the reason the vast majority of business development people see this scenario as the end of the road with that particular